aerial photo of Marseille, France
Originated from Marseille, We Take Pride in Our #HOMLifestyle

HOM + Marseille - A Common Destiny

The HOM brand was born in Marseille in 1968, a city known for more than just sun and sea; it’s also making headlines in fashion. We take pride in our #HOMLifestyle, deeply connected to Marseille’s unique culture.

photo of boats in marina in Marseille, France

1968

Our History

Born in 1968 in the South of France, HOM revolutionized men’s underwear by offering comfort and support for the first time. During a period of economic crisis and cultural upheaval in France, HOM brought a new level of comfort and confidence to men’s underwear, making men feel attractive and masculine.

Two male models. One is wearing lace Jon Boxer Briefs and the other is wearing the Oslo Trunks

More Than Just Underwear for Men

HOM is a specialized brand in men’s fashion, known for its stylish, independent, and masculine designs. Our collections, including briefs, hipsters, boxers, pajamas, swimwear, and socks, are celebrated for their look, design, shape, quality, and comfort. To appreciate HOM, delve into its world and discover the varied lifestyles it represents.

male model wearing white Tencel Soft Boxer Briefs
close-up image of male model wearing grey HO1 Boxer Briefs
model model wearing nude color Plumes g-string

Disocover |HOM|

Essentials

Where timeless style meets unparalleled comfort- from the functional HO1 to the airy Plumes, find your new wardrobe essentials and an enhance your every day look.