A muscular man wearing colorful patterned thong leans against a cream-colored wall, with his reflection visible in a large arched mirror behind him.

SEDUCTIVELY MINIMAL

G-Strings & Thongs With Maximum Support & Comfort

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Summer 2026

An ode to the hottest cities: Hamptons, Miami, & Las Vegas. This season's collection captures the essence of coastal elegance, tropical vitality, and nightlife of these iconic destinations.

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Underwear

Underwear

WOH

WOH is the bolder, sexier alter ego of HOM. Designed for those who like their style with a little edge, WOH brings four daring collections that push boundaries and celebrate unapologetic self-expression.

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THE HOM ESSENTIALS
Plumes Collection

Plumes Collection
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CRAFTING EXCELLENCE

The HOM brand was born in Marseille in 1968, a city known for more than just sun and sea; it's also making headlines in fashion. We take pride in our #HOMLifestyle, deeply connected to Marseille's unique culture.

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Follow Us On Instagram @hom.officiel
A muscular man stands in a doorway wearing blue patterned briefs, with his arms crossed. The setting features a warm wood door frame, a tiled floor, and a potted plant in the background. Man standing on a rooftop with a scenic city view in the background A shirtless man standing outdoors against a clear blue sky and sand dunes, wearing low-rise swim briefs with vertical multicolor stripes in blue, red, yellow, and black. Man sitting by a pool with a cactus in the background