A shirtless man posing in a dining room wearing dark navy plaid briefs.

NEW ARRIVALS

explore our newest fall collection

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Two shirtless men modeling patterned blue briefs in a brightly lit indoor room with white curtains and closet doors.

Fall/Winter 2026

Our newest collection moves to the rhythm of music, weaving the romance and rebellious spirit of rock 'n' roll, rhythm and blues, and punk into stylish silhouettes.

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Underwear

Underwear

WOH

WOH is the bolder, sexier alter ego of HOM. Designed for those who like their style with a little edge, WOH brings four daring collections that push boundaries and celebrate unapologetic self-expression.

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THE HOM ESSENTIALS
Plumes Collection

Plumes Collection
A shirtless man wearing white briefs stands against a bright blue sky with light clouds.

CRAFTING EXCELLENCE

The HOM brand was born in Marseille in 1968, a city known for more than just sun and sea; it's also making headlines in fashion. We take pride in our #HOMLifestyle, deeply connected to Marseille's unique culture.

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Follow Us On Instagram @hom.officiel
A muscular man stands in a doorway wearing blue patterned briefs, with his arms crossed. The setting features a warm wood door frame, a tiled floor, and a potted plant in the background. Man standing on a rooftop with a scenic city view in the background A shirtless man standing outdoors against a clear blue sky and sand dunes, wearing low-rise swim briefs with vertical multicolor stripes in blue, red, yellow, and black. Man sitting by a pool with a cactus in the background